A market survey and investment prospect forecast report of China's cosmetic retail industry in 2019-2025
In today's rapid economic development, people more and more attention to his appearance, in promoting the economic development of the network, the network of cosmetics new publicity approaches are constantly emerging, "beauty makeup's got talent", "beauty makeup recommended" network reds recorded by means of live or atlas makeup tutorials, long recommended for cosmetics in gradually expand the domestic market, while China has become the world's largest cosmetics market.By 2017, China's retail sales of cosmetics reached 251.4 billion yuan, of which 169.113 billion yuan was spent online.Recently, under the influence of the rich development of China's sales channels, the development of new marketing models such as beauty makeup bloggers and recommendation experts will further promote the expansion of China's total retail sales of cosmetics.
The trend of total retail sales of cosmetics in China from 2009 to 2017
In November 2018, the total retail sales of cosmetics reached 28 billion yuan, with a year-on-year growth of 4.40%. From January to November 2018, the total retail sales of cosmetics reached 237.5 billion yuan, with a year-on-year growth of 10.50%.